A “hardware” banner appears on your smart TV, tablet or smartphone, claiming that it has been tested by Lenovo, Asus and others.
It’s designed to highlight a range of devices that may be worth buying.
But can the devices actually be more valuable than the banner claims?
The Australian Institute of Technology’s Computational Neuroscience research group has looked at the technology.
Key points:The Lenovo and Asus smart TV and tablet banners have been removed from the Amazon and Microsoft websitesThe study says there is a range that is “worth buying”But, according to the researchers, the banners could be misleading because they may be misleading for some users.
The Australian researchers examined more than 100 Amazon and Google ads for smart TVs, tablets and smartphones.
They looked at banner size, how much it was displayed, whether the ads were targeted to specific groups, and how much of the ad was being paid for by third parties.
“The banners and ads are designed to convey the value of these products,” said lead researcher Professor Mark Laidlaw.
“For example, Amazon says its $499 Smart TV is ‘the best TV ever’.
The study found that the Lenovo and Amazon banners were “more likely to be misleading when they were larger” and that Amazon had a greater use of the term “the best” than its competitor.”
We looked at each of these advertisements to see if they were misleading for users, and whether it could be shown more prominently if the banners were larger.”
The study found that the Lenovo and Amazon banners were “more likely to be misleading when they were larger” and that Amazon had a greater use of the term “the best” than its competitor.
In comparison, Google and Amazon ads were less likely to mention “the most” important features of the products and that the ads contained less detail about the technology used.
Laidlaw said it was possible the size of the ads may be a function of advertising technology, but that it was unclear why the companies were trying to convince consumers that their products were the best.
“This may be because of a lack of information in the ads, but it may also be due to the fact that some of these ads are very small and are therefore easier to identify, he said.”
It’s possible that people may be using their smartphones or tablets to do research or research tasks.
That may mean that they are not necessarily paying attention to the ads.
“But if they do, then it’s probably not because they are actually paying attention.”
If you’re not paying attention, then you’re missing out.
“Laidaw said there was evidence that ads could be a “powerful tool” in marketing.”
Our findings suggest that consumers may be less likely than people to pay attention to these ads if they are smaller in size,” he said, adding that this could have implications for consumers’ expectations about products.”
They may not be paying attention because they’re too busy or they are distracted.
“These are situations where we can potentially have a lot of effect.”
But the researchers say that it is difficult to know how people would react if they saw an ad that was bigger than the banners.
“The size of these banners can have a significant effect on their expectations of the quality of these devices,” Laidaw explained.
“We know that people are more likely to spend money on a product that is large, but we also know that consumers tend to pay more attention to products that are smaller.”
The researchers said there were also “very limited studies” of the technology that had found “significant differences” between the size and content of the advertising.
But Laidaws group is keen to point out that he did not think that the “large banner” effect was a big deal.
“I think the banners are an important reminder of the importance of technology to consumers,” he told the ABC.
“There’s a lot that’s going on in the real world, and it’s important to remember that technology is everywhere.”